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Corporate · 25 June 2022

Coca-Cola

Launch

Beneath the metal-framed roof, the turf became a carpet for long and round tables with red or white cloths, gold chairs with red cushions and centrepieces of red roses, some low in small gold glasses, others in tall domes on gold stands. Gold-rimmed under-plates and crystal glasses complete every place setting.

At the heart of the scene, a can hanging from a ring of red flowers pours a cascade of black roses into a giant cup. The stage has a backdrop of red triangles, a white faceted base and the slogan “A Magia da Nossa Paixão”; along a pink carpet stand giant bottles and cans and walls of red roses.

  1. Tall arrangement of red flowers on a gold frame, with tables laid in red and gold chairs on turf, in a hall with red panels behind

    Coca-Cola

    25 June2022

  2. The Red Hall

    Roses, gold chairs and green turf

    Overview of the covered space with round and long tables in red and white cloths, gold chairs, green turf and the stage at the far end
    Tall centrepiece of red roses on gold stands on a round table in a white cloth, with gold chairs with red cushions behind
  3. Place setting with a gold under-plate, white plate, gold cutlery and glasses, between small sprays of red roses, on a red cloth
    Red roses in a small gold glass beside crystal glasses on a red cloth, with a gold frame behind

    Details

    Close-up of red berries and green leaves among red flowers
    Red Coca-Cola logo letters on a red plinth, with the panel and red triangles of the stage behind
  4. Stage with a backdrop of red triangles and the slogan “A Magia da Nossa Paixão”, on a white faceted base, with round and long tables in front

    The Setting

    Can hanging from a ring of red flowers pouring a cascade of black roses onto the turf, with the red stage and tables behind
    White faceted stage base with a thread of red light and the logo letters behind, on turf

  5. The Route

    Pink carpet path lined with giant bottles and cans and walls of red roses, beneath the metal-framed roof
    Wall of red roses with panels of black-and-white photographs, between giant bottles and cans, on turf

  6. At the Table

    Long table in a red cloth with gold chairs with red cushions and a tall rose centrepiece, on the turf
    Table in a red cloth with a band of red roses down the centre, gold under-plates, white napkins and gold chairs
  7. Giant red branded cup with ice at the rim, a column of black roses falling into it and a ring of black roses around it, on the turf

    “Vivid red, gold and fresh green turf: a launch that wins you over at first sight.”

Type
Corporate
Date
25 June 2022
Pages
7
“Vivid red, gold and fresh green turf: a launch that wins you over at first sight.”
I’d love an event like this

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